Google Keeps Tweaking Its Search Engine

NYTimes reporter spent one day with Google Search Team and wrote an article on how Google Keeps Tweaking Its Search Engine. Google makes lot of improvements to its algorithm and all are not visible to the end users. Theres lot of hard work behind that simple search box which answers almost all our queries. Running a gold standard search engine like Google requires lot of machines and humans working together to provide us the best search results. This article sheds light on some new people in search like Amit Singhal, an Indian who is presently the master of the Google ranking algorithm. Checkout Smashing Magazine article to know more about Google PageRank.